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Our values

Our guidelines and principles

Our society is constantly changing. Here at HARTJE, we know how just important it is to jointly determine what makes a trustworthy and successful company.

That’s why Hermann Hartje KG has continued to change and flexibly adapt to market requirements, ever since the company was founded in 1895. In the process, more than 100 years of strong values have made us what we are today: a reliable bicycle wholesaler and service partner for car and motorcycle parts.

Continuous further development by working together

We complete our work professionally and hold our business activities to high quality standards. With the continuous further development of our products and services, we are working on further expanding our strong dealer network. Because our customers, employees and suppliers are at the centre of what we do. Here at HARTJE, we value mutual tolerance and honesty in our daily interactions and are set apart by our reliability, fairness, customer proximity and friendliness.

In partnership with others

HARTJE embodies quality and responsibly minded collaboration. Our company culture is defined by trust, loyalty, mutual respect and straightforwardness. We cultivate a fair and open dialogue with our employees and customers. And we are open to your feedback.

Motivation through freedom

We encourage and support personal initiative and give our employees as much freedom as possible to apply their talents. Motivation and enjoyment are the foundation of our employees’ commitment to their work. This is the key to our shared success. Our decisions are clear, solution-oriented and always in the interest of our customers. That is what we stand for.

Successful together

Now and in the future, we pursue success together, as a team. True to our motto “Tradition in motion”, our company guidelines and values serve as a compass and benchmark for everyone at HARTJE in our daily work.

Work with us

Here at HARTJE, we are your reliable partner for bicycle wholesale, as well as car and motorcycle parts. We stand for personal, mutually trusting and reliable partnership along the entire value chain. With our very own “blue fleet”, we guarantee quick and efficient delivery and work closely with the leading manufacturers. For dealers, we offer first-class services such as personal advice from your HARTJE representative, all the way through to special software solutions for optimal customer consultation in your stores. While doing so, we rely on forward-looking, long-lasting partnerships to ensure our long-term success.

Become our partner

You can contact us

Do you have any questions? Then make an appointment for a consultation right away or give us a call – we look forward to hearing from you!

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Our brands

Anything our customers could wish for: we offer 11 bicycle brands, high-end brands for bicycle components and accessories, as well as a one-stop shop for motorbike specialist retailers and car workshops.

Go to brand overview

Our services

We want to give you the peace of mind you need to focus on what is most important: To that end, we offer you a variety of solutions to make everyday life easier.

Our services

Current job opportunities

Discover exciting career opportunities in the bicycle, motorcycle, car and logistics industry! We are looking for motivated colleagues who want to make a difference. Find the job for you and become part of our team!

See our job opportunities