The HARTJE Press Day 2025 provided a successful forum for the bicycle trade press and the partners of the brand and wholesaler on February 5, 2025.
In workshops, interviews, and direct exchanges, representatives of the renowned brands BOLLÉ, CAMPAGNOLO, FIZIK, FULCRUM, G-FORM, SILCA, and STAN'S informed the assembled trade press at the HARTJE Experience Center Augsburg about upcoming innovations, brand directions, and much more. The brand representatives – mostly from marketing, product, and brand management – came specifically from Italy, England, the Netherlands, and the USA for the Press Day.
For the bicycle trade publications, represented by a total of 17 magazines and portals, the information from seven brands in one day is a welcome input with minimal effort for the upcoming main season.
Beyond the presentations of new products, the atmospheric setting at the Experience Center Augsburg provided time and opportunity for deeper exchanges and interviews, for example with Josh Poertner, President of SILCA.
Steffen Fischer, Senior Business Development Manager for HARTJE exclusive brands and SRAM, led the event and summarizes: "We had an outstanding event with exciting topics from our exclusive brands as well as very relevant media representatives. We could clearly see the radiance of the exclusive brands. Overall, a very successful and positive event with very satisfied brand and media representatives. We are pleased with the successful start and look forward to more exciting projects with our partners."
