Win new customers and increase online reach - with HARTJE and BikeExchange
BikeExchange is one of the leading online marketplaces for bicycles. Consumers can buy their bikes and accessories directly here. When and how you want it - in-store or online. BikeExchange provides German specialist bike retailers with a fast and seamless omnichannel solution with numerous digital services.
HARTJE dealers receive exclusive access to BikeExchange services. This allows you to easily open your own online shop on the marketplace. This allows you to reach a broad target group of online - consumers who are looking for their next bike on BikeExchange.
The advantages of BikeExchange at a glance
Digital shop window
Advertise and sell your products around the clock: BikeExchange allows you to present your product range to a broad target group of cyclists.
Multi-Channel-Checkout & Direct customer contact
This professional IT solution from MSDas (topmotive) offers you access to an effective order and invoicing programme (DMS) for your workshop operations. With interfaces to all common electronic catalogue systems, convenient vehicle registration document scanner, incl. app connection or possible as a cloud solution.
Shop-in-Shop marketplace solution
As a HARTJE dealer, you will have your own online shop on the BikeExchange marketplace. You have full control over your stocks and price management.
Booking function
Your new customers can reserve their bike directly on site for a small fee. You provide information when the bike is ready for pickup and the buyers finalise the transaction in your store.
Leasing and financing
Offer a wider choice of payment options, such as financing and leasing, at no extra cost. With BEX Payments, you can increase your completion rate without much effort.
Automated stock queries
We connect your merchandise management system to our system via „Plug and Play“. Your products go online in seconds and you can compare stock levels and prices.
Comprehensive product data catalogue
With data on over 800.000 products from all major brands, BikeExchange is ideally equipped to bring your product range online.
Digital consulting & eCommerce service
Our customer advisors are there to support you and your shop with help and advice at all times.
Online marketing services
On request and for an additional charge, we can produce customised content, create advertising campaigns and offer you extra reach via newsletters, social media or third-party platforms.

Attraktives Partner-Angebot für HARTJE Händler
Sichern Sie sich als HARTJE Händler (Neu- und Bestandskunden) Ihr kostenloses Online Marketing-Paket im Wert von 99 Euro im Monat. Das exklusive Angebot gilt für unsere Neu- und Bestandskunden und beinhaltet folgende Leistungen:
- Premium Shop Profil auf dem BikeExchange Marktplatz
- Listing als Premium Seller
- Reichweitenstarke Präsentation Ihres Service - und Markenportfolios
Sie möchten BikeExchange Premium Partner werden?
Profitieren Sie als HARTJE Händler von der BikeExchange & Hartje Partnerschaft und sichern Sie sich jetzt ihren Premium Shop auf BikeExchange.
Contact us
Do you have any questions? Then contact us right away to arrange a consultation or give us a call - we look forward to hearing from you!
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Our brands
For any demand, for all requirements: 11 bicycle brands, high-quality brands for bicycle parts and accessories as well as the complete supply for specialised motorbike dealers and workshops.
Our services
We want you to be able to concentrate on the essentials: Consultancy and sales. We offer you a wide range of solutions that make your everyday life easier
Work with us
HARTJE – Your partner in bicycle, car and motorbike parts wholesale. Personal, trustworthy, reliable. Benefit from our blue delivery fleet, our first-class services and software solutions as well as our large network of manufacturers.