Working behind the scenes to support you
HARTJE’s company philosophy is based on the principle of equal partnership. Our company principles – reliability, honesty, straightforwardness and tolerance – are the foundation of our daily work. We are passionately committed to supporting our partners with their goals and interests. In us, you will not only find a supplier and service provider, but an understanding, holistic business partner who meets you at eye level. Meanwhile, securing the long-term future and existence of all parties is at the centre of everything we do.

Fairness and transparency
Here at HARTJE, we believe in the strength of working together and the value of open and honest dialogue. Clear and transparent communication is extremely important to us, especially when it comes to finance and accounting. Whether you are a dealer, supplier or workshop operator: with HARTJE, you not only maximise your profits in the short term, but also ensure the sustainable success of your business.
Personal advice
Are you looking for professional advice? The HARTJE team is here to support you with empathy and expertise, to help you find solutions for your daily challenges. We offer you individual solutions based on clear contracts and fair framework conditions. Numerous successful examples from recent decades support this conviction.

You can contact us
Let’s work towards a successful future together. Simply contact us – we look forward to hearing from you! In case of any questions about payment terms or changes in your financial circumstances, please contact your sales representative. We are always working behind the scenes to support you.
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Our brands
Anything our customers could wish for: We offer 11 bicycle brands, high-end brand names for bicycle components and accessories, as well as a one-stop source for motorbike retailers and vehicle workshops.
Variety in My HARTJE Portal
Extensive product range, more convenient ordering: our new HARTJE Online Store has everything you could possibly need. There, dealers can find a comprehensive range of bicycle, car and motorcycle parts, tools and special equipment for every customer requirement.
Our company
A lot has happened in the 125 years since the founding of our regional retail company, which has made us the internationally active group of companies we are today.