Early access for specialist dealers: HARTJE brings retailers ahead of time to the Campagnolo Record 13 WRL
With an exclusive dealer trip to Italy, HARTJE set the course early for the successful market launch of the new Campagnolo Record 13 WRL. At the beginning of March, selected specialist dealers from Germany and Austria were given the opportunity to get to know the new shifting platform at Campagnolo headquarters in Vicenza – several weeks before the official launch on April 29, 2026.
The Record 13 WRL positions itself as an attractive addition to the range: it offers technologies from the Super Record 13 WRL, but with a more accessible price structure aimed at a broader market segment.
Insights into brand and production
The focus of the trip was the direct exchange with Campagnolo as well as a comprehensive look behind the scenes of the brand. Participating retailers received concise insights into strategic topics, current developments in research and technology, as well as production and manufacturing processes.
The program was complemented by technical training sessions directly from Campagnolo experts and a guided factory tour, during which all steps from manufacturing to final inspection could be followed.
Hands-on experience before the launch
Things became particularly practical during a joint test ride in the Vicenza region. Here, retailers were able to ride the new Record 13 WRL under real conditions and develop a feel for performance and handling.
Market launch in Germany and Austria
Building on these impressions, HARTJE also actively supported the market launch in Germany and Austria. With a pre-launch event in Leverkusen, retail partners were prepared at an early stage. The official launch on April 29 was followed by an event in Austria focusing on exchange and the start of sales.
Marketing and sales support
At the same time, HARTJE provided extensive marketing and media content. These support retailers in presenting the Record 13 WRL professionally in online shops, on social media, and at the point of sale.
A holistic approach for specialist retailers
With this holistic approach – from early involvement and hands-on product experiences to targeted marketing support – HARTJE underlines its commitment to actively supporting specialist retailers.
