A strong move for Hermann Hartje KG, which is expanding its portfolio with the high-performance engine oils, as well as other lubricants and maintenance products from Maxima Racing Oils. From now on, the exclusive distribution of the US market leader for off-road bikes and other powersports vehicles in Germany will be handled by the full-range distributor from Hoya.
Outstanding performance, innovative products, and raw materials of the highest quality – this is what Maxima Racing Oils stands for when it comes to the best lubricants for dirt bikes, quads, and other off-road vehicles. For the past ten years, the brand has regularly ranked at the top in reader surveys by US trade magazines for powersports, such as Racer X, MXA, Dirt Bike, and Vital MX. So, a strong new addition for Hermann Hartje KG, which will now be exclusively responsible for distributing high-performance motor oils and other products for powersports professionals.
"By partnering with the most sought-after motor oil manufacturer for powersports vehicles in the USA, we are significantly expanding and specializing our lubricants offering," explains Jens Engelking, Head of AutoMoto at HARTJE. "In this important market segment, we are very well positioned with Maxima Racing Oils' wide range, which includes not only motor oils but also transmission oils, fork oils, brake fluids, and more. Among the most popular products are the two-stroke oils and the globally popular semi-synthetic blend oil Castor 927. With this, we are taking the next step in our continuous expansion and strengthening of strong brands with a clear off-road DNA. In addition to Maxima Racing Oils, our dirt bike range already includes numerous product groups for the daily needs of an off-road dealer, such as Galfer, Ufo, WRP, and RK."
Maxima Racing Oils was founded in 1979 in Southern California and has been a leading manufacturer of lubricants for more than 45 years. The brand is active in over 60 countries and offers additives for numerous two- and four-wheeled vehicles, which are used in demanding powersports and motorsports competitions. To continuously improve its products, Maxima Racing Oils works closely with leading engine manufacturers for associations such as NASCAR, NHRA, and BAJA. A particularly noteworthy partnership is with Kawasaki in motocross. Constantly new insights are gained here, which actively contribute to improving the self-produced products of Maxima. In addition to motorized vehicles, the Americans are also active in the bicycle sector – for example, the bicycle component manufacturer SRAM globally uses Maxima products.
The team at Hartje is currently in the process of adding Maxima products to the article inventory. In the second half of 2024, Maxima Racing Oils products will be available for order from the full-range distributor in Hoya.
