mobile.de-Kooperation
Generate sustainable reach for your e-bikes
Germany's largest vehicle exchange mobile.de is focusing on electric bikes and expanding its portfolio. For all bicycle, two-wheeler or car dealers who stock e-bikes and pedelecs, this means: it’s simple to advertise, manage and sell your bikes on the platform.
Valid database, simple sales
The be-all and end-all of a good online advertisement: detailed and up-to-date product information at a glance that makes it easier for customers to make their choice. This is precisely the focus of our cooperation with mobile.de: HARTJE supplies the sales portal as a manufacturer of a wide range of different bicycle brands with the corresponding model and specification data. Instead of entering the data for each of your e-bikes manually or copying them from manufacturer directories, you can select them automatically directly in the system via the model selection when creating your ad.
It's so easy for users to find their e-bikes
The huge reach of the mobility platform, which was launched as a used car exchange, and its experience in vehicle trading opens up completely new opportunities for bike dealers in the digital sales business. The new vehicle category just for e-bikes appears directly next to the existing categories, such as cars, motorcycles or caravans. The difference: users can filter according to criteria relevant to them, such as frame type or number of gears. And find your offer even more easily by brand, model, bike type (e.g. SUV, trekking, cargo bike), frame size and battery capacity.
Mobile.de can be accessed via the website of the same name and is also available as an app for download for Apple or Android. Interested parties are contacted as usual when purchasing a car by calling or writing directly to the respective dealer.
FAQ about mobile.de
In just a few clicks, you can place your e-bike advertisements on mobile.de in two different ways:
- Advertisements via the mobile.de website: Set up each e-bike or pedelec individually or use the copy functions for multiple advertisements.
- Advertisements via a data service provider: Clarify with your respective service provider whether you can use mobile.de with your respective API interface.
Mobile.de offers four fee-based service packages from which dealers can choose according to their needs: the Bronze, Silver, Gold and Platinum packages. Every e-bike dealer who registers has an unlimited number of advertisements available. Regardless of the service package you choose, you can at any time and for a small surcharge highlight individual advertisements with additional features, such as the direct offer, the red pencil price for price reductions, or labelling as a "top advertisement".
Special offer: Register now as a dealer on mobile.de and benefit from our free Bronze basic package with no fee and an unlimited number of advertisements. On mobile.de, you can enter the promotional code "ebike#0001#Bronze" and discover the new sales market for your e-bikes.
Register now at mobile.de
What does a successful e-bike advertisement on mobile.de look like?
The sale of your pedelecs and electric bikes stands and falls with an informative advertisement. To ensure that your advertisement is successful, it is essential that you include the following information:
- Title: In addition to the brand and model, the title of the advertisement should also emphasize unique selling points of the bike, such as its motorisation. Title: In addition to the brand and model, the title of the advertisement should also emphasize unique selling points of the bike, such as its motorisation.
- Technical data: Pay attention to completeness and discoverability. Provide all relevant technical data that might interest potential buyers. The technical details include important specifications such as motor power, battery capacity, range, weight, frame size and material. The more detailed the ad, the more likely it is that it will be found using the filters.
- Exact product description: Give a full description of the e- bike, including make, model and year of manufacture. In addition to the technical details, also mention special features such as suspension fork, front light, integrated pannier rack, etc.
- Services: Find out about warranty conditions and return rights. Explain whether delivery is possible or whether the e-bike needs to be picked up.
- Price quotation: Enter a total price including all costs. Check the box for leasing if you offer leasing options.
You should consider the following points when selecting images:
- High-quality photos: Use at least five high-quality images from different perspectives (side view, front and rear view, details). The handlebars should not be covered.
- Start image and detailed images: Use the side view as the start image. Make sure that the side of the e-bike with the drive unit is visible. Be sure to show important details such as the motor, the controls and the battery.
- Background: Use a neutral and uncluttered background to present your e-bike in the best possible way. Alternatively, blurring the background can help. A repeating design creates additional recognition value.
- Perspective: It is better not to take the picture from a standing angle, but from a height of about one meter. This gives you a good view of the bike.
- Special case of cargo bikes: Leave enough free space at the top and bottom so that the front and rear wheels are not cut off in the image preview.
What is the best way to present myself as a dealer?
In the "My company" section, you can present your company in the best possible way so that customers can get a comprehensive picture of you. It’s also important to think about your dealer information in advertisements: be sure to provide details about your skills and special services. Indicate whether you are a leasing partner, specialist workshop or service centre.
Increase your visibility and use mobile.de to open doors so that you can successfully sell your e-bikes and pedelecs. You benefit from numerous attractive conditions, such as flexible contract terms and monthly cancellation.
You can contact us
Do you have any questions? Then make an appointment for a consultation right away or give us a call – we look forward to hearing from you!
You might also be interested in
HARTJE News
Find out all about our (inter)national co-operations, product range expansions and new partnerships with well-known brands – the latest from HARTJE in a nutshell!
BikeCenter
Fast and efficient advice: BikeCenter, the digital advice and sales tool for your bike shop, gives you an overview of all our HARTJE brand models for every display.
Service links
Are you a bicycle dealer, motorcycle dealer or vehicle workshop and would like to take advantage of our service offer? Or do you have questions about returning goods or ordering paints? Be it registration forms or important service links – here you will find everything you need to work with us.