Martin Wetzel is retiring

Martin Wetzel, Head of Bicycle Sales at Hermann Hartje KG, will retire at the end of June 2026 after more than 30 years of service to the brand distributor and wholesaler based in Hoya.

Martin Wetzel began his career at Hermann Hartje KG on March 1, 1996, initially as a field sales representative for bicycles in the Schleswig-Holstein region. Step by step, he developed into a respected leader in bicycle sales. Over the course of his career, he served first as Sales Office Manager and Regional Sales Manager for the sales offices in Kiel, Hamburg, and Aarhus. In 2015, he took over responsibility for Sales North/East and, from April 1, 2019, also assumed overall responsibility for Bicycle Sales.

“We would like to express our sincere gratitude to Martin Wetzel for his outstanding commitment. With his passion for mobility and his keen understanding of the market, he has helped shape the company and has left a lasting impact through his collaborative leadership style,” says Dirk Zwick on behalf of the management team.

The future Bicycle Sales team in Germany consists of Sales Directors Alexander Gripp for the North and East and Ewald Hoedl for the South and West. The team has been structurally well established since the beginning of the year. Both Sales Directors report directly to Managing Director Dirk Zwick. 

Future Sales Team Well Established

Alexander Gripp has been responsible for Regional Sales North-West for the past six years and knows the bicycle market from various sales positions within the brand distributor and wholesaler. 

Ewald Hoedl has been working for Hermann Hartje KG since the beginning of 2026. For his region in the South and West, he brings extensive experience from previous sales roles and other management positions within the bicycle industry.