The high-quality products from the accessories and parts brand LEZYNE are now available to Austrian retailers through the wholesaler HARTJE. The American brand and the North German wholesaler are entering into a distribution partnership for the first time. As a strong team for specialist retailers, they aim to jointly drive the LEZYNE brand in the Austrian market.
LEZYNE, a manufacturer of innovative and high-quality bicycle and e-bike accessories with its own design and engineering department and production in Taiwan, focuses on the highest quality and is especially known for its CNC-machined products. The wide product range includes lighting, mini and floor pumps, mini and workshop tools, bicycle bags, tubeless repair kits, and bottle holders, among others.
Nicolas Jeczawitz, Vice President of Sales and Marketing at LEZYNE: "We are very excited about the collaboration with HARTJE, a strong partner with excellent logistics, a wide-ranging and motivated sales team, and an outstanding customer network. As part of the HARTJE exclusive brands, LEZYNE will receive focused support in the areas of sales and marketing. We are confident that this will further establish our complex and diverse product range in the Austrian trade."
About HARTJE Exclusive Brands
The HARTJE exclusive brands include selected brands in the bicycle parts and accessories sector, which are especially convincing due to quality and contemporary product design. The current program of HARTJE exclusive brands includes BOLLÉ, CAMPAGNOLO, FULCRUM, G-FORM, MAVIC, SILCA, STAN'S, 3T, and now LEZYNE. With this extensive selection of renowned cycling brands from the road bike and mountain bike sectors, HARTJE is able to offer specialist retailers high-quality products for all purposes and fast service from one source.
Steffen Fischer, Senior Business Development Manager (AM) and Category Manager Exclusive Brands at HARTJE: "LEZYNE stands for engineered design and offers products with the highest quality, taking into account current design trends like no other in this field. These criteria are key for us to include them as a valuable addition to the HARTJE exclusive brands portfolio. We at HARTJE are very excited about a successful future with another innovative brand."
All information about LEZYNE can be found at ride.lezyne.com.
