Get to know our services
HARTJE is much more than a wholesaler for bicycles, bike parts and accessories, for car parts and workshop equipment or motorcycle parts. As your specialist retail partner, we offer you complete service for your everyday business in specialist retail, oriented for the long term. With the HARTJE Merchandise Management system, you can keep an overview of all processes from ordering to workshop capacity utilization, all the way to invoicing. Plan the expansion of your business with us thanks to our shopfitting service. Keep learning more with our product training courses. And stay up to date with our image and news service – all from a single source!
Veloconnect
- Reduce your workload,
- improve your efficiency and cost-effectiveness,
- increase the visibility of your products and
- get prepared for current and future digital requirements.
HARTJE Merchandise Management
Introducing the all-in-one software system developed by HARTJE for retailers! Say goodbye to manual invoicing and inventory management, and enjoy the effortless automated system. With features like automatic data backup, cloud storage and tracking of vehicle maintenance, this system optimizes your business processes and gives you a sense of security. In addition, our dedicated customer support team is available to help you over email at any time. Improve your business today with Hartje.
My dream bike
Design your new bike and take a look at it directly in your desired configuration. After saving it in a link, you can still make further colour or equipment changes or request the configuration directly from a dealer near you.
Workshop equipment
We offer comprehensive workshop equipment for cars, motorbikes & scooters and bikes, including lifting platforms, air-conditioning units, tyre technology and diagnostic equipment. We also have workshop equipment to arrange your workspaces optimally. No matter whether you are planning to equip a new workshop, need spare parts, or are looking to replace outdated tools with state-of-the-art equipment – our extensive product range enables you to equip your workshop at the highest level. Learn about our products now and invest in quality and reliability to increase the efficiency and job satisfaction of your employees.

Automotive services
Competent advice, service, maintenance and installation – all from a single supplier. We offer professional advice and excellent service to get your garage and workshop fitted out perfectly. Find out more about our training courses.
Motorbike & scooter services
Spares, tools, clothing and much more – check out HARTJE MOTO for everything for motorised two-wheelers and quads. We stock items from all major brand manufacturers and offer a wide range of services to make sure you have all the support you need.
Quadient electronic invoicing
Use the cost-effective Quadient invoicing service to send electronic invoices by email as a PDF and manage them in the archive. Save time and resources – sign up now for free!
Our training courses
Training courses are crucially important for individuals as well as for companies, since they make it possible to acquire new abilities, knowledge and experience. Regardless of whether the goal is personal or professional development, investments in training can help individuals to remain competitive and adapt to new trends and technologies.
HARTJE Media Portal
In the HARTJE Media Portal, discover high-quality images and video material for your sales channels. Easy to access, with constantly updated media content. Here you will find everything you need for your effective marketing strategy.
Shipping & Delivery
They have become synonymous for our brand: Our blue HARTJE lorries and vans. They can be seen every day on Germany’s roads with “just in time” delivers to specialist retailers in Germany, Holland and Austria.

Company bike leasing
Company bike leasing is growing in importance for the selection of high-quality e-bikes, individual bicycles, cargo bikes and sports bikes. The process for specialist dealers is straightforward enough, but contains hidden details. Do you have any questions about moving forward and the overall process with individual providers? Contact us – our colleagues in our internal sales and field service department deal with the topic every day.
Financing & Accounting
HARTJE’s company philosophy is based on the principle of equal partnership. Our company principles – reliability, honesty, straightforwardness and tolerance – are the foundation of our daily work. We are passionately committed to supporting our partners with their goals and interests. In us, you will not only find a supplier and service provider, but an understanding, holistic business partner who meets you at eye level. Meanwhile, securing the long-term future and existence of all parties is at the centre of everything we do.
B2B Configuration Tools & Quick Finders
Say goodbye to the days when ordering a gear group or choosing the right wheel was a laborious task: HARTJE gear group and wheel configuration tools allow you to easily design custom bikes for your customers. These user-friendly tools offer efficient access to high-quality components and easy configuration of your products – in just a few clicks.
BikeCenter
Fast and efficient advice: BikeCenter, the digital advice and sales tool for your bike shop, gives you an overview of all our HARTJE brand models for every display.
Point of Sale & Shopfitting
You would like to give your store a new, updated look and present your brands in the best possible light? The HARTJE Retail Marketing Team is waiting to hear from you! Our objective is to put together an attractive store concept for you that not only highlights your own brands, but also perfectly fits the footprint of your shop, be it long and narrow, small and angled, or extra large. We create brand experiences for your customers based on your ideas and wishes. Together, we can significantly increase your sales volume.
BIDEX Bike
Features, availability, price and lots more: The standardised product data format for bikes, BIDEX BikeData, provides all the relevant information for your online shop and website.
DST platform – bicycle industry data
The convenient interface for product details: DST provides manufacturers, suppliers, wholesalers and brand representatives quick access to up-to-date and standardised product information.
easyCredit instalment purchase
HARTJE easyCredit instalment purchase is a simple and standardised payment solution for retail stores, e-commerce, direct sales and cross-channel retail. The application offers customers the choice of flexible instalments from 20 euros for financing amounts from 200 to 10,000 euros. The customer can also decide whether the instalment purchase will be paid off in just two months or in up to 60 months. HARTJE easyCredit allows your customers to pay in instalments according to their needs – including payment pauses.
Smartfit
Consulting has never been so easy: With Smartfit Bike Online Sizing, you can offer your customers an innovative and precise method to pre-select the bicycle that’s perfect for them – online or at your store.
Repair and spare parts management
Our returns service, repair service and technical service – including spare parts management, round off our extensive HARTJE service offering to perfection. Many years of experience in our field, and processes tailored to the individual needs of our retailers form the foundation for our rapid returns handling.
Bike Finder
The HARTJE Bike Finder is your solution to finding the perfect product quickly and conveniently! You can now integrate the clever Bike Finder app and all bike model information as a cloud-based data platform in your online shop to offer your customers a uniquely seamless shopping experience. This intelligent software makes choosing the perfect VICTORIA, EXCELSIOR or CONWAY bike easier than ever before.
HARTJE Apps
Optimise your ordering system with our HARTJE apps: with the smart product catalogue from the HARTJE EOSapp for bicycle parts and accessories and the HartjeCarParts app for car parts and everything to do with cars. With clear item listings, detailed information and product photos, plus integrated scanning, finding parts with our apps has never been easier.

Bike Exchange
More than just a marketplace – BikeExchange offers you as a HARTJE dealer everything you need for your online success. From easy shop creation to flexible payment options all the way to automated inventory management. Learn about how to maximise your reach and impress your customers.
Cooperation with mobile.de
Germany's largest vehicle exchange mobile.de is focusing on electric bikes and expanding its portfolio. For all bicycle, two-wheeler or car dealers who stock e-bikes and pedelecs, this means: it’s simple to advertise, manage and sell your bikes on the platform.
Request a consultation appointment
Are you interested in our services? Why not schedule an appointment for a consultation right away or give us a call – we look forward to hearing from you! If you have any questions, you can also call our experts directly at +49 4251 811 – 0 .
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Our brands
Anything our customers could wish for: 11 bicycle brands, high-end brands for bicycle components and accessories, and a one-stop source for motorbike retailers and vehicle workshops.
My HARTJE portal: Spoiled for choice
A comprehensive product range and everything at your fingertips: our new HARTJE Online Store has everything you could possibly need. For retailers, the portal offers a comprehensive range of bicycle, automotive and motorbike parts, as well as tools and special equipment for any customer requirement.
Current job opportunities
Discover exciting career opportunities in the bicycle, motorbike, automotive and logistics industry! We are looking for motivated new colleagues who want to make a difference. Find the right job for you and become part of our team!